You go to a store to buy a packet of chips of your favorite brand. You know the flavor you want
but what you see on the display is a number of new flavors which look almost same as what you
buy ordinarily and the shopkeeper is trying his level best to persuade you to buy the new flavors
that he has just stocked, wasting your time and his energy.
This is the story behind every shopper who knows which flavor he likes and wants to buy that.
With the company trying to push new flavors in the forefront, more often than not, the old
flavors are pushed to the background irritating the customers who have been company’s regular
buyers for a long time. And what adds to the misery of these customers is the shopkeeper who
tries to push the new flavors.
Moreover, how many of these flavors would actually be sustained is another question because
most of these flavors are launched near some event to grab consumers attention and interest and
are killed after a few months. It’s not for the first time that Lay’s has launched new flavors or has
held a competition related to it. This technique has been used by them before also to spike their
sales and is being repeated because of positive result it generated, not taking into account the
discomfort it causes for the brand and flavor loyal customers.
Adding on to this grievance is launching of new brands of chips like by Parle etc which have
same color packaging done as Lay’s to confuse the customer. In such a scenario, when in a shop
the customer sees a variety of bag of chips he is bound to get confused and lose faith if the flavor
that he picked out doesn’t please his taste buds!!!
